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Which auto manufacturers and auto teams at the moment are ruling the US pure electrical automobile (EV) market? How a lot competitors is there on the prime now? Let’s roll into the numbers and charts and see.
To start with, sure, regardless of Tesla dropping gross sales 12 months over 12 months for 2 years in a row, it’s nonetheless far and away the king of the US EV market. (And, once more, this ain’t no democracy.) That mentioned, whereas Tesla was thus far within the lead that it was unfathomable it might ever be caught, Ford is now on the level the place it “simply” must develop its EV gross sales 5.7 instances over with the intention to catch the chief. I do know — that’s nonetheless actually, actually far-off. Nevertheless it’s one thing one might think about occurring over time … if Ford was rising its EV gross sales extra notably. The Ford Mustang Mach-E elevated its gross sales by 2,018 models 12 months over 12 months and the Ford E-Transit grew by 865 models, however the F-150 Lightning’s gross sales declined by 556 models 12 months over 12 months. Ford acquired nearer to Tesla far more due to Tesla’s massive drop in gross sales.
Anyway, after Tesla’s 43.2% share and Ford’s 7.6% share, Chevrolet’s 6.5% share of the US EV market was the one different share above 5%. BMW, as a smaller premium model, does pretty effectively to attain 4.6% market share, and then you definitely’ve acquired mass-market builders Hyundai (4.3%), Honda (3.2%), Volkswagen (3.2%), and Kia (2.9%) earlier than EV startup Rivian (2.9%, however a decrease 2.9%) and luxurious automaker Cadillac (2.7%). The remaining, effectively, do they deserve point out at such low volumes?
I believe most attention-grabbing there’s how rapidly Honda shot up from being a zero-EV-sales laggard to sixth within the rating. It’s model repute and buyer loyalty pushed it ahead rapidly, regardless of the Honda Prologue really being a Chevy Blazer EV beneath (and with the Prologue even beating the Blazer EV).
Taking a look at auto teams or alliances collectively, Tesla stays in the identical place, in fact, however GM appears far more important and harmful (to Tesla’s #1 spot) after consolidating all of its manufacturers and EV fashions. In truth, GM’s 10.8% share is precisely ¼ of Tesla’s 43.2% share. Might this competitors get attention-grabbing at some point? I don’t know. We’re a great distance off from that, however no less than its a dialogue that could possibly be had now. What GM wants, although, is to double the output of a few of its extra widespread fashions (most notably, the 2024 CleanTechnica Automotive of the 12 months Chevy Equinox EV) and likewise roll out some extra widespread electrical fashions. Then it might get attention-grabbing.
Discover that we’re speaking about GM not Ford now, as Ford Motor Firm’s acquired a narrower model and EV mannequin portfolio. Ford depends fully on … Ford for its EV gross sales. It’s a bit bizarre in a market the place luxurious automobile manufacturers have the best proportion of their gross sales coming from EVs that Lincoln has been sitting on its fingers, however that is the place we’re.
In truth Ford Motor Firm isn’t even third, with Hyundai–Kia taking the final podium place. Hyundai and Kia get lots of reward for his or her EVs, and they’re doing “higher than the remainder,” however I’ve been disillusioned with these automakers for years that they don’t push out their EV fashions extra. They’ve potential, and everyone knows that it’s those with potential who can actually allow you to down. It’s good to see Hyundai–Kia in third, not tenth, however I believe we might actually see much more EV gross sales from Hyundai and Kia in the event that they put a bit of extra effort into it.
Volkswagen Group rounds out the highest 5, being the German model of GM with a boatload of manufacturers to learn from. It’s not doing horribly, simply beating lots of different massive automakers due to its huge and compelling lineup, however it might actually be doing a lot better and is one other firm I hoped to see a bit of extra from. I’d like to see Volkswagen Group — like Ford Motor Co. and Hyundai–Kia — rise above 30,000 gross sales 1 / 4 quickly. Subsequent quarter? Although, in fact, they’re now on the whims of a tariff-crazed lunatic who’s extra intent on firing individuals, deporting individuals, and elevating dwelling prices for individuals than really doing one thing to assist Individuals. We’ll see what the remainder of the 12 months brings, however I assume I can’t say I’m hopeful.
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